Pierre Frey Introduces Provencal Fabrics Collection, Olivades
December 17, 2009
NEW YORK, New York -The 75-year-old French fabric design house, Pierre Frey, has launched a new collection of artisinal French fabrics from Olivades the last remaining textile mill in Provence.
Like Pierre Frey, Olivades prides itself on being a generations-old, family-run company with three sons who run the business. Today, Nikolas Boudin runs the operations from its factory in the south of France, which according to Boudin, is the only Provincial factory printing in Provence.
Before introducing Collection Olivades (the official name for the line), Pierre Frey distributed three other fabric lines in addition to its own: Braquenie, Fadini Borghi and Boussac. [With Olivades] we have four brands, four styles, four different looks, said Pierre Frey at the companys launch of the line in its D&D Building showroom.
Named after his grandfather, who founded the company in 1935, Pierre Frey entered the company in 1999 with an extensive background in business and international markets, and is now in charge of the companys U.S. subsidiary. His brother, Vincent Frey, is in charge of marketing and development.
Weve been looking for a new look for our showroom in New York City, he continued. Were very proud to have Olivades in this showroom.
In a presentation of the color ways and patterns offered in the line, Boudin and Frey explained that the French textile mill has been producing quality fabrics since 1818, and officially launched its own brand, Olivades, in 1977. The company has a history of printing classic styles, such as Indiennes and Toiles-de-Jouy, complemented with more recent neutral and contemporary fabric styles. The line offered through the Pierre Frey showroom includes patterns like Delices des 4 Saisons, a light and colorful toile, and Camina, a more tradition stripe with beige as its primary color.
With a thick French accent, Boudin, on his first trip to New York, explained to eager members of the press why Provence is such a classic location for producing whimsical and traditional French fabrics. Lots of famous painters stayed in Provence, he said. And I think there is a reasonthe light.
Like Pierre Frey, Olivades prides itself on being a generations-old, family-run company with three sons who run the business. Today, Nikolas Boudin runs the operations from its factory in the south of France, which according to Boudin, is the only Provincial factory printing in Provence.
Before introducing Collection Olivades (the official name for the line), Pierre Frey distributed three other fabric lines in addition to its own: Braquenie, Fadini Borghi and Boussac. [With Olivades] we have four brands, four styles, four different looks, said Pierre Frey at the companys launch of the line in its D&D Building showroom.
Named after his grandfather, who founded the company in 1935, Pierre Frey entered the company in 1999 with an extensive background in business and international markets, and is now in charge of the companys U.S. subsidiary. His brother, Vincent Frey, is in charge of marketing and development.
Weve been looking for a new look for our showroom in New York City, he continued. Were very proud to have Olivades in this showroom.
In a presentation of the color ways and patterns offered in the line, Boudin and Frey explained that the French textile mill has been producing quality fabrics since 1818, and officially launched its own brand, Olivades, in 1977. The company has a history of printing classic styles, such as Indiennes and Toiles-de-Jouy, complemented with more recent neutral and contemporary fabric styles. The line offered through the Pierre Frey showroom includes patterns like Delices des 4 Saisons, a light and colorful toile, and Camina, a more tradition stripe with beige as its primary color.
With a thick French accent, Boudin, on his first trip to New York, explained to eager members of the press why Provence is such a classic location for producing whimsical and traditional French fabrics. Lots of famous painters stayed in Provence, he said. And I think there is a reasonthe light.
