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Ilse Beterams Rejoins Serge Ferrari

September 16, 2019

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Ilse Beterams has rejoined Serge Ferrari as the vice president of North America.
Ilse Beterams has rejoined Serge Ferrari as the vice president of North America.

DEERFIELD BEACH, Fla. -- Ilse Beterams has rejoined Serge Ferrari as the vice president of North America.

Founded in 1973, Serge Ferrari is a French industrial group that makes coated, decorative fabrics for many markets including marine and outdoor.

Beterams will oversee all operations in the U.S. and Canada, including sales, finance, and marketing. Jules Duguay left the position at the end of June.

Beterams reports to Francois Géradin, recently appointed vice president of sales Europe and the Americas.

Beterams has worked with Serge Ferrari for more than 25 years. From July 2015 to April 2018, she served as general manager of Serge Ferrari North America, where she led the division’s strategic restructuring and a 17% growth in sales.

Prior to this role, Beterams served as sales manager for Northern Europe, managing sales teams in Belgium, Holland, Luxemburg, Scandinavia, and the United Kingdom. She has worked directly with architects and engineers on many large projects, including the 2012 Olympic Games in London where most of the new construction included Serge Ferrari composite materials. 

The company's headquarters are in Paris, France, with offices around the world.

ABOUT SERGE FERRARI

Serge Ferrari is a leading manufacturer of flexible composite membranes used globally for the solar protection, architectural, building façade, acoustics, modular structure, marine, furniture, and visual communication markets. For the last 45 years, Serge Ferrari officials say they have paved the way for sustainable construction, energy control, protection and renewal of natural resources and design through its cutting-edge technology, including its patented Précontraint technology.

 


Angelo Carillo
Zhejiang HuaChen New Material Co., Ltd.
Coulisse

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