Design Within Reach Names John Edelman New President

December 18, 2009

SAN FRANCISCO, California - Former President and CEO of Edelman Leather, John Edelman, will join Design Within Reach as the new Director, President and CEO, effective Jan. 3, 2010.

''I am thrilled to be joining Design Within Reach, a company that is so passionate about the products it sells,'' said Edelman. ''I have always been impressed with the enthusiasm and dedication that the store associates have for the products and vendors they work with. John McPhee and I look forward to helping shape the new future of DWR.''

Edelman has more than 20 years of experience in the development of lifestyle brands, having spent 14 years at Edelman Leather; six years as President and CEO. He was responsible for significantly bolstering both sales and profits, rendering Edelman Leather as one of the leading providers of leather to the home furnishings industry. Edelman also played a pivotal role in the sale of his namesake company to Knoll in the fall of 2007.

In addition to taking on Edelman, the company has also hired John McPhee, 46, the former CEO at Edelman Leather, to act as the new Chief Operating Officer for Design Within Reach.

''During the search process, the board met with many highly qualified candidates, but the search committee unanimously concluded that Edelman and McPhee were the perfect team to lead the future vision of DWR,'' said Glenn Krevlin, Chairman of DWR. ''John Edelman is a charismatic, creative and team-oriented executive with an approachable style. He has a strong knowledge of and affinity for the modern home furnishings aesthetic and is considered to be an industry expert in 'modern.'''

''John McPhee is a seasoned operational executive who has a strong background in IT, logistics, real estate and finance,'' Krevlin continued. ''He will be an exceptional compliment and partner to John Edelman. My vision was to find leaders for DWR that foster a culture that is maniacally focused on servicing our clients and customers. This team will help us achieve these goals.''

Founded in 1998, Design Within Reach, Inc., is a multi-leveled company providing modernly-designed furnishings and accessories to both residential and contract customers.



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