Partnerland Switzerland: 150 Years in Textiles

Geneva – Each year Messe Frankfurt, organizers of Heimtextil, designate one country as the show's partner. The Partner Country for Heimtextil 2000 is Switzerland. This year, the partner country's economic and political leaders have joined with its textile designers and producers in organizing an elaborate marketing campaign to capitalize on the Partnerland project in an effort to impress the expected...