Hanover Direct: Domestications and Company Store Harness the Internet

Weehawken NJ (USA) – When The Company Store opened its doors in 1911 in Wisconsin, the personal computer had not even been invented yet, let alone the Internet. But in 1999, it owed a growing percentage of its sales to digital shopping. In fact, Hanover Direct, which bought The Company Store as a catalog in 1993, has pioneered the latest...