Welspun India launches Home Textile for luxury segment
November 30, -0001
MUMBAI, FEB, 16:
Welspun India enters the luxury segment in home textile with UK-based brand Christy, through its subsidiary Welspun Retail. Christy, best described as England’s original luxury towel manufacturer, was acquired by Welspun India in 2006, marking its entry into the premium home textile segment in Europe.
The brand would be in the area of soft home furnishings with products ranging from towels and bed sheets to rugs and bedding. Rajesh Mandawewala, Managing Director, Welspun India, said, “We are in advanced stages of our business plan to bring Christy in the Indian market. There is a luxury market in this country and our target would be the affluent and well-travelled customer.”
Welspun entered the domestic retail business in 2003 with the launch of Spaces, a range of home textiles for the Indian market and had set up standalone stores. It had also introduced a discounted format under WelHome which was subsequently discontinued. Today it has changed its distribution model and Spaces now exists as a shop-in-shop format across department stores such as Lifestyle and Shoppers Stop.
Christy has 70 standalone stores and 40-odd shop-in-shop formats in the UK but the brand would enter India in the latter format. Besides, the likely entry of foreign retailers such as Walmart and Tesco is also expected to help Welspun in selling its products through these retail chains. “Walmart, Tesco and IKEA are its biggest clients.
Fabric Details: 100% Organic Cotton
Contact : Welspun Retail