Kravet Brands

Wang Rebrands, Redefines Babei’s Role as Total Home Player Under Tuscon Products Label With American design for Chinese Market

December 18, 2015

SHANGHAI, China — More Chinese companies have moved into a one stop shopping zone for home furnishings arena than ever before in an attempt to grow their overall share of the home furnishings business including fabrics. “This includes fabrics, furniture, drapery and bedding for the domestics market,” says Yak Wang, who says that exporting of fabrics alone became more difficult as a business these last few years.
Yak Wang, President of Babei Yak Wang, President of Babei
Tuscon Home, a rebranding of Babei, has 50 independent agent or company owned outlets in China today and expects to have 400 showroom by 2017. It has just completed a 300 home project in Hangzhou, Wang says. Eventually, Wang sees a Babei Home and Tuscon Wood Products scenario for the total offer. Wang is now the head of Tuscon Home which now incudes a total turnkey solution for domestically built project homes from the fabrics to the carpet to the bedding and even the furniture, interior doors and panels. “We would like to start importing our own exclusive private label lines of American furniture,” he says, “but it has to be from better brands which do not yet export to China. It has to be exclusively ours,” the young executive explains. “The USA and Europe is our main market today. Europe is difficult because the Euro has dropped. The USA is also down. We were supplying fabric to Coach Bag in our Babei division but Coach buys mostly leather today. The UK market is good for us because the pound is more stable than the Euro. “There is lots of investment in the UK from Hong King and China,” he points out. “In China, the business of bedding is very big and still growing. Bedding used to be 100 percent silk but now it’s cotton and cotton blends.”


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