Wamsutta Meets Demand for Woven Jacquard Top-of-Bed

January 5, 2001

The trend for top-of-bed products is toward texture, according to Judy Zackin, Springmaid design director, department specialty bedding design. "That means not just visual, but it has to be tactile," said Zackin.

Springmaid merchandise manager Brian Mathis said that hand in general is very important to consumers currently. "...Whether its texture or a very soft silky sateen, or just a dobby-type textured," he said. "Woven jacquards is where there is a tremendous amount of excitement right now." Mathis said that Springmaid, a brand of Springs Industries, sources these from several large U.S. suppliers.

Springs provides customers with woven top of bed via its Wamsutta Bedroom Solutions™. (Wamsutta is the other Springs brand.) "It's a product that includes top-of-bed, sheets and accessories," said Leslie Gilloch,VP brand managment Springmaid. "It's a woven top-of-bed. We've seen tremendous growth in the woven category."

Springs, whose Bed-in-a-Bag offerings exploded into the bedding market in the '90s, has come up with creative ways to add texture its top-of-bed offerings. "One way is a combination of yarns, novelty mixed with flat or shiney yarns," said Zackin. "Or you can use technique of piecing goods where you could use velvet as a mitred border with a centered panel. You could do 3-piece construction with a jacquard in the center, and another coordinate jacquard as a side panel and divide them with a beautiful cord.

"Embroidery is another way of bringing texture to the top-of-the-bed: sheer overlays, that impart the sensibility of smoothness. Overlays create the illusions of slightly veiled looks."

Zackin said that colors and prints are also among current top-of-bed trends, offered by the company. "Yarn-dyes are important to people now: highly colored, muted or bright.


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