MOSCOW, Russia — Togas Company, a major retailer of readymade and custom home furnishings in Russia is expanding its retail operation by four more stores by year-end in Moscow, its primary business base.

“This will bring  Togas’ total to 25 shops in Moscow,” said Anna Mitina, general import manager of Togas who  who is also responsible for the readymade collection of Togas Interior.

At the moment the collection is represented in 21 company owned Togas brand shops in Moscow and in the regions of Saint Petersburg (three shops); Yekaterinburg, Sochi, Kazan’, Kaliningrad and Nizhnij Novgorod. Togas Company began life in 1996, starting from one shop in the Center of Moscow. Togas Leninskiy prospect shop

Trade sources reported that Togas will expand its fabric purchasing by three million Euros in 2012/2013 but this could not be verified.

In addition, Togas plans to further develop the wholesale part of its business with more than 150 distributors that now work with its readymade collection. “We are planning to attract more clients by participating in all main exhibitions in our region,” Mitina said. 

“We have two main directions at Togas; ready products, (www.togas.ru) , where you will find the list of stores that we have as our own and franchise about 90 shops and sales points,” Mitina explained.

“This is a collection of readymade curtains and bedcovers, bed linens, terry items, quilts and pillows; Design Studios Togas Interior (www.togasinterior.ru) is where we make bespoke curtains and bedcovers, cushions and other items for textile decoration; also we sell cut length fabrics, curtain systems and accessories.”

“The collection consists of more than 2000 items that we keep in stock and sell under our own Togas Interior brand. We make purchases all over Europe including France, Italy, Spain, Netherlands, Belgium, Germany, and the United Kingdom as well as India, Turkey and Morocco. We work with the suppliers with design exclusivity.” She also said that Togas owns three factories devoted to the confection of the items.

“Our target customers are retail customers of medium-high and high income and professional customers like architects and interior designers. We decorate private apartments, private houses, hotels, restaurants.”