LAS VEGAS, Nevada—Square Yard, a 23 outlet retail chain based here has turned to a more traditional purchasing model to better suit the industry wide growth in Chinese and Indian textile sources according to company principal Brian Katz.

Katz returned to this business about one year ago after leaving it in the hands of family members for several years while he was away. Brian Katz

Historically, Square Yard specialized in converting its own lines offshore. By designing and converting the majority of its  products in China, India and Europe and processing and distributing them through company owned facilities, Square Yard gained a reputation as a price driven merchant in all product categories, reportedly offering even the best products at prices 30-40% below competitors.  

With the current market offerings, it is moving towards purchasing direct from the world’s mills in lieu of converting.

Square Yard began life as a retailer of moderate priced apparel fabric, but the company became a home decorating resource at every price level including high end lines.  Square Yard operates stores in California, Idaho, Nevada, Utah, Idaho, Arizona, Texas and Florida. It also sells coordinated accessories such as tassels and tiebacks and offers custom fabrication and reupholstery services.

Katz declined to comment further while his strategy is in the process of further change.