MAGNAGO, IT—Sirio Tendaggi sees an opportunity to sell its high end lines of cashmere and wool fabrics to the Chinese based on the firm’s recent experience at Heimtextil Asia, its third time at the event.

“They looked at our line and they liked it,” says Diego Vercellino, Sales Manager. He admits that China will try to copy the European fabric designs but nevertheless, “the Chinese will spend the money for something they really like; we will have to adapt our products to their taste. They like the fashion and quality of Italian weavers,” he says.

Sirio Tendaggi sees further potential for its products with the world’s editeurs, especially in the USA. “We’ve been in linen qualities for three years now and our handwriting is very different from the competition.

“Sales are up 20 percent in 2014, returning to 2007 levels and 2015 looks like a greater year for us,” Vercellino reports. New information systems are being installed at Sirio Tendaggi in 2015 that will take them out of the Stone Age, he laughs.

While the company stared in silk production 20 years ago, blends of polyester and silk are the future, he adds.

Sirio Tendaggi is owned by Allesandra Paganini and produces digitally printed plains and sheers over 25 Euros a meter. The company’s total production is 25,000 meters per month; 1,000 meters a day using 1,000 types of novelty yarns.