Simone Arora Writes Letter to the Editor
December 30, 2025

Simone Arora
Regarding P. 1 Story in Winter/Heimtex Edition
Boutique Retailer 'Simone'
Dear Eric,
Hope you are well.
Thank you for your generous and beautifully written article.
Being referred to as “the secret weapon” behind our family business is both humbling and deeply meaningful.
Design and product development have always been for me, a quiet yet purposeful pursuit, one that supports a larger vision rather than seeking the spotlight.
To have that contribution recognised by an editor of your international standing is an honour I greatly value.
Thank you once again
Look forward to meeting you at Heimtex ‘26
With warm appreciation
Simone Arora
Creative Director
D’Décor Home Fabrics Pvt.
Mumbai, India
Boutique Retailer 'Simone'
Dear Eric,
Hope you are well.
Thank you for your generous and beautifully written article.
Being referred to as “the secret weapon” behind our family business is both humbling and deeply meaningful.
Design and product development have always been for me, a quiet yet purposeful pursuit, one that supports a larger vision rather than seeking the spotlight.
To have that contribution recognised by an editor of your international standing is an honour I greatly value.
Thank you once again
Look forward to meeting you at Heimtex ‘26
With warm appreciation
Simone Arora
Creative Director
D’Décor Home Fabrics Pvt.
Mumbai, India






