FRANKFURT, Germany — Joe Yu, Principal of Bonanza, a 20 year old Chinese wholesaler, is extending its successful concept of showcasing Chinese made fabrics in his four showrooms into a fifth western lines only showroom for use by interior designers and furniture manufacturers within two years time. If you’re old enough to remember, Bonanza was also a highly successful Western series which ran on television from 1959-1973. Bonanza Principal Joe Yu and his consulting branding and execution partner, Vincent Kwan may be on to something big here, industry veterans say. Yu and Kwan stopped by the Fabrics & Furnishings stand at Heimtextil to discuss their plans on how to win the West in their next venture, a Western lines only showroom. The new Western ‘supermarket’ is expected to open within two years and the pair is looking for Western manufacturers and converters to join the excitement. Bonanza is strictly a supermarket for sample books. “Customers don’t want to spend the time shopping so they come to us and look at the samplebooks,” Yu explains. “We order their selections from the manufacturer.” All of the lines are displayed in the original books so that the buyers can easily shop the entire market in a few hours without having to go to each manufacturer individually, saving lots of time in the selection process. Currently, there are four showrooms; one high-end showroom in Houjie, Dongguan, a furniture oriented area of China just like High Point, N.C. Almost 95 percent of Chinese lines are represented in the Dongguan store, Yu says. “These samplebooks service the medium priced furniture manufacturers Bonanza also represents JAB of Bielefeld, Germany; Pasaya of Thailand; Roc-lon®, the well known drapery lining produced in the USA; Reynaldo, the Dutch wholesale brand; Jim Thompson Thai Silks; Duralee’s Highland Court (USA); RM COCO Décor (USA) and Romo of the UK. This showroom also in Dongguan services the interior designer. The other two showrooms represent mass-market lines in Shenzhen and Shunde.