Santa Cruz, California — Nomi Inc. is tucked away in one of the surfing capitols of the world here totally focused on designing indoor and outdoor fabrics for the high street interior designer. Now, Nomi Franklin (the owner and artist/designer) wants to diversify into other home product categories including jewelry and even furniture and is banking on her archived collections to generate additional royalty sales for her four-man operation. She often works with freelance designers to supplement what she herself designs. She went to California College of Arts & Crafts and is “pretty much self taught in the textile world,” she says. Nomi’s products are sold in agent showrooms in LA, Houston, Dallas, Boston, Chicago and Miami. She also does made to order custom fabric designs—the start of her business in the 1980’s-- for interior designers with extra wealthy clients in mind; but 80 percent of her sales today are geared to solution dyed acrylic fabrics for residential use. These are commission woven mostly in the USA and some in Italy. “I understand textiles in a way that works with designers and collaborate with their ideas to produce unique fabrics that are more sophisticated,” she says. Nomi has recently launched a printed Belgian linen line for the first time. These are recolored designs from her archives in two to six screens in thee to five colorways for a total of 17 sku’s in the collection. Nomi sells to architects and designers and sometimes her fabrics end up in Las Vegas casinos. “Solution dyed acrylics easily slip into the casino market, especially in high traffic areas. Her outdoor collections are priced at $60-$100 a yard to the designer. The printed indoor line is $130-$200 so she is priced at the top of the food chain. Her collections indoor and outdoor focus on neutral colors so they can blend easily and continuously from inside to outside the house. “My lines are typically subdued so I stay away from primary colors, using a softer palette for an elegant home,” she says.