LETTER TO THE EDITOR

Baydar: Vanelli Appoints US Sales Reps, Adds ERP, Unifies Ops, Maintains Sales

May 31, 2022

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Mevlüt Baydar
Mevlüt Baydar

BURSA, Turkey—“There are major changes here at Vanelli, “ says Mevlut Baydar, Chief Sales Officer.
“For the first time in our history, we have appointed independent sales representatives in the USA: Randy Schmitt on the West Coast; Steve Shelly in North Carolina and William O’Connor in the Southeast. (And as yet, an unnamed sales rep on the East Coast, he says.)
(Editor’s Note: Prior to Baydar’s reign at Vanelli, Ruchan Tacettin handled sales to the USA as Vanelli’s Export Manager, but she retired and the sales position under Baydar was expanded.)

“As of January 1, we also implemented a new ERP system here at our factory.”
Previously, Vanelli had different companies handling weaving, finishing, dyeing and printing and selling, Baydar explains. “Now we had all operations gathered under Vanelli company. This change will enable us to have a better customer experience with our factory. Once we have the new system established 100%, our customers would be able to log into the system and check their order status, stock status, payment status, “he says.

“As you know, during the pandemic businesses fell dramatically, but luckily, we did not get affected dramatically. In 2021 we reached and went beyond pre pandemic time. We are very strong in EU countries in terms of sales and we think we have a lot to do in the USA market.

“We believe we have a great range of offerings in our product collection, for example we offer IMO certified fabrics, acoustic fabrics, outdoor fabrics, recycled fabrics in upholstery, sheers and drapery. Besides we offer readymade articles such as curtains, cushions, tablecloths and throws from our own fabrics. With this wide range of product, we believe we will get a good portion from the contract and residential market,” he feels. “In addition, our company conforms with so many international organizations’ requirements. For example, we have the following certificates: ISO 9001, ISO 14001, GRS, BCI, IMO, OEKO-TEX, BSCI.

—Mevlüt Baydar
Chief Sales Officer (CSO)
Dina/Vanelli


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