NAPLES, Florida — Kravet has opened a 7,400 square foot showroom in the location where the old “Naples Millworks” building stood since the 1940’s, which preceded the modern day Home Depots.  It is the only corporate showroom of its kind with a heavy emphasis on fully accessorized room vignettes in the front of the space, the traditional fabric wall racks in the back as well as wallcovering and carpeting sections. The space was formally presented to the trade on October 7th at an open house. “This is the only Kravet showroom with this kind of layout and it represents a new showroom format for Kravet,” says Frank Cauce, 24-year veteran Florida Regional Sales Manager responsible for Kravet’s residential sales in Florida, South, Central America and the Caribbean. Cauce was involved in the search for a new showroom after Kravet made the decision to move out of the Miramar Design Center location 30 minutes away.  Miramar has a tenant mix of wholesale and retail showrooms, but Kravet wanted a “to the trade” interior design location and it seems to have achieved that now in what has become the heart of the design district of Naples.  This is a fast growing, well- heeled community where interior designers fly in with their clients to the Fort Myers Airport in order to decorate $ million homes here.  The location is just off of the well-known Tamiami Trail, which goes north to Tampa and south to Miami on First Avenue in Naples.  It is removed enough from the retail district, and Kravet caters only to the interior designer trade in the new showroom, Cauce emphasized.  “We cater to the local interior designer as well as those from other regions working on projects in Southwest Florida”.  Cauce says. In addition to managing the four Kravet showrooms in Jupiter, Naples and two in Dania, he manages the sales representatives dedicated solely to Kravet in the field, including his wife Joan who covers the Miami Metro Area.  Her husband is spending more time at home in Coral Gables these days than he used to because of his change in responsibilities and the growth in the Florida market. Kravet Mexico is the company’s distribution vehicle to the Mexican market.  Arnie Masarsky, VP of International Sales mans this market and Cauce has been involved in this venture in the past.  Cauce explains, “In the past, I have spent 30 percent of my time traveling in South America, but now I am spending more of my time covering Florida”.   “We do well in Florida with all of our brands – Kravet, Lee Jofa, GP&J Baker, Brunschwig & Fils, etc. Miami is an ultra-contemporary market with a more European flair while in the rest of the state we tend to do well with more transitional to traditional products.”  “We have a very complete portfolio of textiles, furniture, carpets and accessories ranging from modern to traditional across all price points.”