New York, New York — Cary Kravet, CEO, Kravet Corp., expects a substantial sales boost from Kravet’s newly launched e-commerce site for finished products but he says he won’t know how big the gain will be for several months.

“It depends upon how we evolve the model once we learn from our customers about how they are using and reacting to it.”

Kravet also says he is “certain that what we are putting out…will need to be adjusted.” The site is the result of hiring two people from ‘One Kings Lane’ several years ago. “They have hired their administrative staff and will leverage many of our existing operational resources.” Cary Kravet

CuratedKravet.com, a to-the-trade only e-commerce site launched April 20, is geared to designers. It features a selection of distinctive home furnishings and accessories across a variety of styles and product categories; the selection can be expanded at will.

“Many of the products will also be sold in our showrooms,” Kravet adds. “The advantages of selling on line are space, cost, flexibility and speed.”

“New products are continually introduced and designed into stylized spaces, creating a complete ‘shop-the-room’ experience,” Kravet notes. Initially, the site features Alexa Hampton and Nick Olsen styled rooms that are fully merchandised with CuratedKravet.com furniture and accessories. Future curators include Barbara Barry, Barclay Butera, Candice Olson, Jeffrey Alan Marks, Jonathan Adler, Nate Berkus, Thom Filicia and more. All merchandise is presented in a room designed by these designer icons. Much of the product is immediately available and much of it is exclusive, Kravet says.

Leveraging relationships that span continents and decades, Kravet has coordinated tastemakers and manufacturers to provide finished goods in product categories available for the first time through Kravet. Designers will be able to shop CuratedKravet.com by category, trends, or curated rooms

 “Our hope for CuratedKravet.com is to provide designers with an inclusive solution for all of their design needs,” Kravet says. “The goal of the site is to combine reliable service and quality with unique items 

Across a broad range of product categories, simplifying the sourcing process and saving designers time and effort.” 

Kravet’s Ready to Ship Upholstery program online is said to deliver the goods without the wait. The program feature best selling Kravet sofa, chair, and ottoman frames and finishes outfitted in Kravet fabrics purposefully paired to each piece, packed and ready to ship.

The Kravet team assigned to the online effort is expected to continuously scout the global design market. This team hand selects the most unique pieces, offers them made-to-order or in stock and ready to ship at the click of a button.