JF Fabrics, Ashley Wilde Make Exclusive Canada Deal

May 25, 2018

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TORONTO, CA.--JF Fabrics has been named the exclusive distributor of the Ashley Wilde line in Canada, and JF showrooms only in the United States.  Ashley Wilde is a converter of fabrics based in the London, UK, area. “Ashley Wilde has an existing private-label business to wholesalers in the US,” according to Nick Jones, export manager of Ashley Wilde. “We export worldwide through various channels,” he says.  The Canadian market represents a new region for Ashley Wilde. The launch offers ten collections of decorative coordinated designs, with 320 SKUs in all. It includes prints, some of which are on warp-knitted velvet, as well as embroideries and woven jacquards. Another ten collections are planned for launch in the autumn, according to Gisella Furfaro, JF’s marketing coordinator. Ashley Wilde has had a long history of co-branding with designers like Kylie Minogue, Emma Bridgewater, Roald Dahl, Ted Baker, Karl Lagerfeld, and Holly Wlloughby. “We are thrilled to be working with Ashley Wilde,” says JF principal Shelley Hovesen-Camilleri. “We currently distribute Duralee, The Finial Company, and Pindler & Pindler in Canada.” Shelley Hovesen-Camilleri


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