Former Letchinger Accounts Regroup as High Five Textiles
January 2, 2004
SOUTH PLAINFIELD, N.C. – The five mills that abandoned agent Purcell Letchinger in early December have formed a firm called High Five Textiles based in South Plainfield, N.C.
Algemene AFW of Ledegem, Belgium; Bruvatex-Cositex of Heule, Belgium; Zensilk Exports Ltd of Bangalore, India; Penelope of Bursa, Turkey and Decoviz Productos De Decoracao Lda. of Caldas di Vizela, Portugal have divided the United States amongst four agents who will collaborate for shows and new collections: Carlos Suarez, Randy Schmit, Joe Lehrer and Jeff Rocque.
The mills severed ties with their former Hickory, N.C.-based agent to tailor products more efficiently to customer demands, Algemene marketing consultant Lucas Callens said.
''These five companies have made together the decision to change the USA marketing approach because the market circumstances are different now,'' Callens said in a formal press statement, which Sipco Publications translated from Flemish. ''We need more direct communication lines because we want to make our customized product developments in less time for our customers in the USA,'' he said.
Callens said High Five recently opened a showroom at North Carolina's Textile Tower in anticipation of Showtime, and will soon open a showroom in New York. He said the firm is also utilizing Schmit's showroom in Dallas.
Algemene AFW of Ledegem, Belgium; Bruvatex-Cositex of Heule, Belgium; Zensilk Exports Ltd of Bangalore, India; Penelope of Bursa, Turkey and Decoviz Productos De Decoracao Lda. of Caldas di Vizela, Portugal have divided the United States amongst four agents who will collaborate for shows and new collections: Carlos Suarez, Randy Schmit, Joe Lehrer and Jeff Rocque.
The mills severed ties with their former Hickory, N.C.-based agent to tailor products more efficiently to customer demands, Algemene marketing consultant Lucas Callens said.
''These five companies have made together the decision to change the USA marketing approach because the market circumstances are different now,'' Callens said in a formal press statement, which Sipco Publications translated from Flemish. ''We need more direct communication lines because we want to make our customized product developments in less time for our customers in the USA,'' he said.
Callens said High Five recently opened a showroom at North Carolina's Textile Tower in anticipation of Showtime, and will soon open a showroom in New York. He said the firm is also utilizing Schmit's showroom in Dallas.
