Kravet Brands

Erotex China Dwarfs Sales of Israeli Counterpart

May 17, 2016

HANGZHOU, CHINA—www.Ektextile.com is the website for Erotex in Hangzhou, a separate distribution company based in China with far greater sales than the Israeli based counterpart company owned by the Salzer Brothers. EK sells first quality upholstery under the brand name of ‘Cherry.’ The general site boasts availability of 800 colors of velvet and two million meters of inventory. Much of the site is written in Chinese characters for the domestic China market and offers a customer service telephone number. The Cherry product umbrella covers online sales of artificial leather, decorative fabric, children’s curtains, carpet and aniline leather under the Erotex, Corium and Futura brands. Cherry offers Rustika upholstery with Aquaclean® from Spain, a flock based upholstery from Antecuir. Under ‘Sibu Design,’ the website features projects by various designers who have incorporated Cherry upholstery or leather into various projects—like Melanie Craig Design in Wanaka, New Zealand. She used ‘Collage’ in a kitchen area, a leather like product sourced from Cherry.


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