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Enduratex New Product Line Beats Pink Staining

October 30, 2018


  Enduratex New Product Line Beats Pink Staining

CORONA, Calif. — Enduratex new product line called Essentials solves the pink-stain problem, which can often occur in outdoor and marine fabric.

“Pink staining has been a large problem for the outdoor and marine markets specifically, although healthcare and other markets also experience it,” Eric Petersen, director of sales and marketing, says in a statement. “Due to the TPO [Thermoplastic Olefins] in combination with PU [Polyurethane] in the topskin of Essentials, the potential of pink staining has been eliminated.”

Thermoplastic Olefins, commonly known as TPO, have been used for years in roofing material, but it’s now used in certain upholstery products -- due to its high-abrasion resistance, cold control, durability, and flexibility.

Pink stain is a byproduct of a bacterial microorganism.

Essentials is a new product line in the Puretex collection, which features a new line of solid colors, specifically developed to coordinate with Overshadow, the first TPO/PU product from Enduratex.

Essentials has nine SKUs. Its fortified with the Enduratex topcoat, Produratect, and is backed with 100 percent polyester.

Enduratex provides upholstery fabrics to the automotive, hospitality, healthcare, marine, and spa industries. Now headquartered in Corona, Southern California, Enduratex has U.S.-product warehouses located in Lebanon, Tenn. and La Mirada, Calif. Its parent company, China General Plastics Corporation, is headquartered in Taipei, Taiwan.

China General Plastics Corporation of America, or Enduratex, is part of U.S.I., a $2.3 billion publicly traded company on the Taiwan Stock Exchange, according to a company statement.


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