West Bloomfield, Michigan — Crypton Inc. has launched an aggressive marketing and sales campaign into the residential furniture industry after becoming a household name in the contract fabrics industry this past decade.

The company has hired Jack Eger as a consultant to move forward the new Crypton initiative “in what, for us, is a very rapidly growing market—the consumer—from residential furniture to other things as well,” said Randy Rubin, a co-principal of Crypton with her husband, Craig. Randy oversees the company’s marketing and branding.

Eger was the former director of Sales for Victor Group from 2009 to 2010 where he headed the integration of the Craftex brand. Prior to that, Eger was a principal of Craftex, a jacquard mill based in Pennsylvania that went bankrupt before Victor took over the intellectual property. Eger was at Craftex from 1995-2006

As a consultant Eger reports to Craig Rubin, president and Lance Keziah, executive vice president of sales who has been with Crypton for about six years. 

“We have some good opportunities in residential with Crypton’s open line product,” Eger said, after a sales trip to the recent April High Point Furniture Market.

“We have had tremendous success with Woodard Outdoor Furniture, Kolcraft Mattress, which is the largest infant crib mattress manufacturer,  American Leather, Pride Lift Chairs and Jo-Ann Fabric to name just a few,” said Randy. "We have also developed a very large business in the area of pet beds and throw blanket covers called Throvers® sold to retailers throughout the country and on line."

Read the article in our summer issue here.