HIGH POINT, North Carolina — “Branding is everything,” according  to Jay Dash, international home furnishings consultant and licensing expert, seen at recent furniture market here.

“Companies are seeking new brands to promote their products; everything from movie and TV stars to swimsuit models and famous artists.  This applies to both American companies as well as international manufacturers,” says the veteran consultant, known worldwide. “There were many Chinese manufacturers looking to license American brands for their market.  This is true for Indian manufacturers for India,” he observes. Jay Dash recently survived a four mile/40 obstacle race for autistic children called the ‘Badass Dash.’

“Design and color have returned to the 60’s and 70’s color palette.  Explosive colors and overscale designs were prevalent in all product categories—rugs, pillows, draperies and even furniture.”

 “Many companies are expanding their product categories, trying to become a one stop shop for their clientele.  The big companies are absorbing the smaller companies which is the business model not only domestically but also globally.” 

In addition, Jay Dash International, the JVA  Art Group design archive has been licensed to Mariak, a large west coast textile and shade manufacturer for both residential and contract projects, Dash says. Mariak has licensed the entire collection, he says and “other licensees will follow, “ he expects.