MUMBAI, India — D’Décor is aggressively pursuing a new line of business, D’Décor Blinds with roller binds, Roman blinds, panels, verticals, shutters and sheers according to Sanjay Arora, one of the principals with his brother Ajay and father.

D’Décor estimates it could eventually produce a business worth at least $50 million at cost within five years with many of its current fabrics produced in lighter weights for the new program. The window program also includes blackout for contract applications. Sanjay Arora

“We have added a separate 50,000 square foot weaving area to produce the 320 –cm width required for blind fabrics and a coating line,” he says, referring to D’Décor’s Tarapur, India manufacturing campus. The operation starts out with 40 employees in June 2015.

The company purchased stitching equipment to produce the MTM draperies and expects to produce $10 million in revenue in its first year. Export is estimating another $10 million in sales its first year.

“As a result of this investment, we can now offer the Indian retailer readymade blinds as well as made to measure drapery/curtain products in our domestic market through 100 outlets for the residential and contract market,” he adds. The MTM line is priced at $8-$9 per meter in wide width.

The fabrics are woven and D’Décor also offers digitally printed designs. Other formats include wood, color coated wood and aluminum. D’Décor produces some of these products while a third party under the D’Décor brand supplies others.

The products are seeking distribution internationally through converters and jobbers. So far, Ashley Wilde has exclusive distribution rights in the UK, Sanjay says. Decor Blinds expects to tie up a well-known Australian distributor for the program very soon, Sanjay says, with more to follow.

The complete program is designed in the UK and manufactured in India.

The company offers a shop in shop concept at over 100 Indian retail outlets currently, Sanjay points out.