China to China Business Grows Among Europeans
January 15, 2026
FRANKFURT–Heimtex once again produced some new surprises.
More foreign fabric suppliers are building company owned warehouses in China, especially Hangzhou.
These wholesalers are discovering they can now do business on a China to China basis. They can supply Chinese sourced upholstery fabrics to the furniture manufacturer and Decorative fabric buyer in China.
Hohans Cheung, principal of Morphrow is managing one Hangzhou warehouse operation for a European wholesaler who wants to remain unnamed.
It is expected that other such arrangements among wholesalers will follow this trend.
More foreign fabric suppliers are building company owned warehouses in China, especially Hangzhou.
These wholesalers are discovering they can now do business on a China to China basis. They can supply Chinese sourced upholstery fabrics to the furniture manufacturer and Decorative fabric buyer in China.
Hohans Cheung, principal of Morphrow is managing one Hangzhou warehouse operation for a European wholesaler who wants to remain unnamed.
It is expected that other such arrangements among wholesalers will follow this trend.
