Calcutta Home Fashion Group Acquires ‘House of Novalin’

October 4, 2022


FANNY ARONSEN (1955-2011)
FANNY ARONSEN (1955-2011)

GHENT, BE-- Calcutta Home Fashion Group acquired ‘House of Novalin’ wallcoverings based in The Netherlands on October 4.
With this acquisition, Calcutta adds a high-end 100% linen wallcovering line as an individual business unit. House of Novalin is based now in ‘s-Hertogenbosch in the Netherlands and will be delocalized and integrated in the production facilities of Annabel Textiles and Calcutta Industries, says Christoph Vermeersch, CEO of Calcutta Home Fashion Group.
Calcutta Home Fashion Group previously acquired the Annabel Textiles Group in July 2022. Annabel is a weaver of technical textiles, decorative wide-width roller blinds, curtains, woven wallcoverings, area rugs, upholstery and decorative accessories for indoor and outdoor.
Bram Voogdt, House of Novalin’s former executive stays in position at House of Novalin within Calcutta Home Fashion Group, Vermeersch says.
‘’House of Novalin is a brand name sold to editors, architects and interior designers.
The company utilizes an intellectual property protected production method using 100% linen yarns from Europe. The product comes in 63 colors and is delivered from stock,’’ Vermeersch says.
‘’Both companies are perfectly complementary and will realize numerous synergies on the cost and revenue side, as well as in the field of organization, production and R&D,’’ he continues.
‘’We look forward to expand THE House of Novalin with brand new structures, colors, designs, product innovation and collections. House of Novalin plans to offer a variety of diverse linen products in the near future,’’ he says.
The history of House of Novalin started in 1960 when the Novalin was created, launched, and patented. In 2011, VeryFanny AB acquired Novalin, the FannyAronsen wallcovering collection from Kvadrat A/S.
VeryFanny AB is a Swedish company, owned and managed by the co-founder and former director of FannyAronsen A/S, Roland van Dinten. The heart of Novalin’s collection of linen wallcoverings were originally designed in 1960 and were re-colored in 2011 by the textile designer Fanny Aronsen who died that same year.

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