Bru Textiles Distributes Sansaar Brand in GCC
January 12, 2026
(L-R) Sarah Arora, Sanjay Arora, Gary Neiman, and Sanjana Arora
Mumbai, India–Sansaar, from the house of D’Décor Exports, and Bru Textiles’ Fabric Library division have entered into a strategic partnership to introduce Sansaar’s home furnishing fabric collections to the GCC market. This Dubai launch marks Sansaar’s first international expansion. Sansaar was founded by sisters Sanjana and Sarah Arora, the daughters of Sanjay Arora, principal of D’Decor Exports.
The rollout, completed in early December 2025, follows a B2B-led distribution model, with Sansaar’s fabric collections now being placed across select retail and trade counters in the GCC. The partnership leverages Fabric Library’s regional presence and market knowledge in the Middle East. Commenting on the partnership, Sarah Arora, co-founder, Sansaar says: “We are grateful to Gary Neiman, the owner of Bru Textiles and his team at Fabric Library for recognising Sansaar’s potential and giving us the opportunity to enter the GCC market through this partnership. Their deep understanding of the region, strong distribution capabilities, and long-standing relationships make them ideal partners for our international expansion.”
“We share a common commitment to quality, design integrity, and long-term value creation, which makes this collaboration especially meaningful for us. Working alongside Fabric Library is a significant milestone for Sansaar as we take our first step beyond India,” says Sanjana Arora, co-founder of Sansaar
“We are thrilled to be the first Indian home furnishings brand to go global. Legacy is also what we carry forward. The craftsmanship and quality that made D’Décor a trusted name transpires into Sansaar’s entrepreneurial spirit; one that is always reaching for excellence.”
“Lastly, strong family values and business ethics remain at our core. With this launch, Sansaar takes its first step beyond India, laying the foundation for a phased global expansion through selective markets and strategic distribution partnerships,” she adds.
Pictured: (L-R) Sarah Arora, Co-Founder of Sansaar; Sanjay Arora, Managing Director of D'Décor Exports Pvt Ltd; Gary Neiman, Director at Bru Textiles; Sanjana Arora, Co-Founder of Sansaar
The rollout, completed in early December 2025, follows a B2B-led distribution model, with Sansaar’s fabric collections now being placed across select retail and trade counters in the GCC. The partnership leverages Fabric Library’s regional presence and market knowledge in the Middle East. Commenting on the partnership, Sarah Arora, co-founder, Sansaar says: “We are grateful to Gary Neiman, the owner of Bru Textiles and his team at Fabric Library for recognising Sansaar’s potential and giving us the opportunity to enter the GCC market through this partnership. Their deep understanding of the region, strong distribution capabilities, and long-standing relationships make them ideal partners for our international expansion.”
“We share a common commitment to quality, design integrity, and long-term value creation, which makes this collaboration especially meaningful for us. Working alongside Fabric Library is a significant milestone for Sansaar as we take our first step beyond India,” says Sanjana Arora, co-founder of Sansaar
“We are thrilled to be the first Indian home furnishings brand to go global. Legacy is also what we carry forward. The craftsmanship and quality that made D’Décor a trusted name transpires into Sansaar’s entrepreneurial spirit; one that is always reaching for excellence.”
“Lastly, strong family values and business ethics remain at our core. With this launch, Sansaar takes its first step beyond India, laying the foundation for a phased global expansion through selective markets and strategic distribution partnerships,” she adds.
Pictured: (L-R) Sarah Arora, Co-Founder of Sansaar; Sanjay Arora, Managing Director of D'Décor Exports Pvt Ltd; Gary Neiman, Director at Bru Textiles; Sanjana Arora, Co-Founder of Sansaar
