Big Apple to Produce Lego Wall-Coverings
February 14, 2008
NEW YORK, New York – Big Apple Worldwide, Inc., a hospitality service company, has secured a licensing agreement with The LEGO Group to produce a line of Playable Wallcoverings™. Designed in cooperation with The LEGO Group, a full line of background murals, borders and decals will be developed that will allow children to place and arrange the easily detachable wall-coverings on any surface that they desire.
Big Apple Wallcovering's LEGO products will be available through its "No More Books™" kiosks and through other wall-covering outlets in fall 2008. The designs will feature selected LEGO themes such as City, Sports, Castle and Princess.
"We are thrilled to partner with a fine company like The LEGO Group. These are the most innovative wall-coverings that have been created for children and the possibilities for their use are endless," stated Neal Jablon, CEO and president of Big Apple Worldwide, Inc.
"We are very excited to have Big Apple Wallcovering as a new member of our family," said Stephanie Lawrence, Director of Licensing for The LEGO Group. "They immediately understood the LEGO brand, the creativity and passion that it instills in children and, most importantly, how to apply that creativity and passion to a wonderful, innovative collection of wallcovering products that brings our brand values to life and adds an interactive fun dimension to their products."
Big Apple Wallcovering's LEGO products will be available through its "No More Books™" kiosks and through other wall-covering outlets in fall 2008. The designs will feature selected LEGO themes such as City, Sports, Castle and Princess.
"We are thrilled to partner with a fine company like The LEGO Group. These are the most innovative wall-coverings that have been created for children and the possibilities for their use are endless," stated Neal Jablon, CEO and president of Big Apple Worldwide, Inc.
"We are very excited to have Big Apple Wallcovering as a new member of our family," said Stephanie Lawrence, Director of Licensing for The LEGO Group. "They immediately understood the LEGO brand, the creativity and passion that it instills in children and, most importantly, how to apply that creativity and passion to a wonderful, innovative collection of wallcovering products that brings our brand values to life and adds an interactive fun dimension to their products."