Berteks Emphasizes Research; Expects Strong Growth Ahead
July 5, 2021
Berk Noyan
BURSA—Berteks Textile Inc. believes its heavy emphasis on R&D during the pandemic means the company will emerge stronger.
This is the belief of Berk Noyan, the fourth-generation family member of the board and President. Berteks employs 1,200 people in an 80,000 square meter factory and research facility.
The other family members working with Noyan in management his cousin Murat Erdebil, export manager; Burcu, Berk’s sister in charge of the design of curtain fabric, and a cousin, Ersin.
Berteks started business in 1922 and is weaving one million meters a month with sales in the $50 million range.
This makes Berteks one of the largest textile mills in Turkey. While 80-90 percent of its output is geared for export to more than 50 countries, Berteks has its own brand of pleated window shade fabric, ‘Plicell’ that sells locally to about 60 Turkish window covering manufacturers a ten-year-old business.
It tries to focus on exclusive fabrics with an emphasis on window blind fabric including blackout and pleated products, about 40 percent of its business today, Noyan says.
The balance is 30 percent upholstery and curtain fabric and 30 percent technical fabrics, including acoustic fabric for sound-controlled rooms.
Berteks is vertically integrated from the polyester chip forward. Berteks’ ability to twist yarn and combine it with fancy dyed yarn makes its products hard to copy, Noyan explains.
He also believes in new machinery every five to seven years which keeps Berteks very innovative and competitive, Noyan says.
Its products include virgin and recycled fibers; fancy and flameproof blackout fabrics; drapery, upholstery and sheers, and roller shade fabric.
This is the belief of Berk Noyan, the fourth-generation family member of the board and President. Berteks employs 1,200 people in an 80,000 square meter factory and research facility.
The other family members working with Noyan in management his cousin Murat Erdebil, export manager; Burcu, Berk’s sister in charge of the design of curtain fabric, and a cousin, Ersin.
Berteks started business in 1922 and is weaving one million meters a month with sales in the $50 million range.
This makes Berteks one of the largest textile mills in Turkey. While 80-90 percent of its output is geared for export to more than 50 countries, Berteks has its own brand of pleated window shade fabric, ‘Plicell’ that sells locally to about 60 Turkish window covering manufacturers a ten-year-old business.
It tries to focus on exclusive fabrics with an emphasis on window blind fabric including blackout and pleated products, about 40 percent of its business today, Noyan says.
The balance is 30 percent upholstery and curtain fabric and 30 percent technical fabrics, including acoustic fabric for sound-controlled rooms.
Berteks is vertically integrated from the polyester chip forward. Berteks’ ability to twist yarn and combine it with fancy dyed yarn makes its products hard to copy, Noyan explains.
He also believes in new machinery every five to seven years which keeps Berteks very innovative and competitive, Noyan says.
Its products include virgin and recycled fibers; fancy and flameproof blackout fabrics; drapery, upholstery and sheers, and roller shade fabric.
