Aydin Tekstil: Major Upholstery Player

September 20, 2000

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Ali Aydin, following in the footsteps of his father whose untimely passing a few years ago is still taken very hard, is transforming Aydin into a major upholstery producer with a production of one million meters a month. The company will add 20 looms this year bringing its total to 150 looms with electronic heads.

Aydin serves ex-Russian countries, the Middle East and Europe, especially Holland, Belgium, Germany and Greece. Zafer Gedikli is Aydin's export manager - all markets report to him and he handles the U.S.A. personally. Mucahit Asan handles the Middle East.

It is producing a contract line for the first time, selling it through a major American contract specialist. "We're opening a contract showroom in Antalya for the first time for the local projects market. Aydin will open its eleventh local showroom in Kayseri for the residential upholstery market. This is a five-floor showroom, which serves the Turkish furniture market.

"We require no minimums in the contract market. We promise exclusive designs and walk away with nice orders instead of dictating terms to our customers. They like dealing with us."

Aydin expects to introduce a flock line for the first time at Decosit with a new construction that could be the next wave after chenilles, Ali said.

"We have started to produce American style upholstery with a heavy backing in the $3.50-$5.50 range to compete with Culp and Quaker in the Turkish market," he said. "The American supplier takes one month to deliver the product while we can do it locally very quickly," he pointed out.


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