Andrea Favoretto Rubelli Takes Back President, CEO Mantle

May 18, 2018

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NEW YORK—Donghia chairman Andrea Favoretto Rubelli has reclaimed his posts as president and CEO in the wake of the departure of Jonathan Witmer, who has held those posts since February 2017. “[Witmer] profoundly restructured and refocused the corporate and commercial organization, with a focus on customers, partners, and employees. … Rubelli and Donghia ownership will continue to support these changes and investments and wish Witmer the best,” Rubelli says. Rubelli also points to a myriad of problems facing the trade showroom business today. He says design center rents are escalating faster than the foot traffic, the costs of talented salespeople and digital marketing are increasing, the lifespan of textiles is shortening, and that there is a less diffused culture for the use of decorative fabrics other than toss pillows, as well as limited resources for consumer outreach. “These are, in essence, the challenges I’ve been noticing in our decorative fabrics industry more and more lately, resulting in mergers and acquisitions,” he told F&FI.  “Every company has a different recipe of facing these changes, and certainly Donghia has adopted a precise strategy that I will be carrying on over the next few months.”


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