3M Launches Major Consumer Effort to Promote Scotchgard Products
New York - An advertising campaign with an eight figure media budget is being launched in the USA by 3M to promote its entire line of Scotchgard'Â products using the theme: 'Got a life? Gotta Ask for Scotchgard.'The tagline reads 'There's… Read more.September 5, 1999
Blum is Now Third Generation Owner of Craftex After Buyout
Blue Bell, Pa. - Bob Blum, president of Craftex, has acquired 100 percent ownership of the mill by purchasing the privately held shares owned by his partner and cousin, Jeff Seder, who has chosen to leave the textile business.The sale to Blum… Read more.September 5, 1999
A'alam Saudi Furniture Opens Showroom on 20th Anniversary
Riyadh, Saudi Arabia -- A'alam Saudi Furniture Factory is celebrating its 20th anniversary with the opening of its tenth showroom in the southern part of Saudi Arabia, according to Abbas Ali Slim, international purchasing manager.Saudi Arabia… Read more.September 5, 1999
Research Yields New Marketing Program for Lakatex/Muller Zell
Goor, The Netherlands -- Dutch Lakatex and German Muller Zell, the Interior Textiles Group within the Blydenstein Willink textiles concern have completely changed their collection strategy. They are now devoting more attention to the creation… Read more.September 5, 1999
Roc-Lon Introduces Its Solution for a Better Night's Sleep
New York -- According to Sleep Medicine Studies, 92 million Americans suffer from sleep deprivation, and this number jumps vastly when speaking about the problem on a worldwide scale. This sleeplessness is a major cause of traffic accidents… Read more.September 5, 1999
Pardo Takes Export Post at Covington
New York - Maria Pardo has been appointed vice president of contract at Covington Fabrics. Pardo replaces Paul Wykhoff, who had held the post for two years. Prior to that he was a vice-president at the U.S. jobber Maharam. Wykhoff's plans are… Read more.November 30, -0001
Alexander Drew Announces Competition
Lancashire, UK - The printing company Alexander Drew has organized a design competition that will give winners the chance to get their work seen by top retailers like Next and Marks and Spencer. The competition, which is open to textile design… Read more.November 30, -0001