Vipac is Going Green; Again
June 18, 2007
EDISON, New Jersey – Fifteen years after their launch of the "home textile industry's first 'Green' marketing program," Vipac is trying another approach to green marketing.
The more than 60-year-old vinyl packaging company, Vipac, announced last month their newest campaign called, "Vipac – Green first. Green Best." The campaign intertwines the concept from 1992, "Vipac looks forward to a green future," with the new outlook, "Vipac. Green is our very favorite color."
The new program emphasizes the age-old adage, "Reduce, Reuse, Recycle," in its advertising, public relations, packaging inserts, direct mail and eco-friendly bags. Vipac has manufacturing facilities in Shenzhen, China and sales offices in Shanghai and other areas of the world.
The more than 60-year-old vinyl packaging company, Vipac, announced last month their newest campaign called, "Vipac – Green first. Green Best." The campaign intertwines the concept from 1992, "Vipac looks forward to a green future," with the new outlook, "Vipac. Green is our very favorite color."
The new program emphasizes the age-old adage, "Reduce, Reuse, Recycle," in its advertising, public relations, packaging inserts, direct mail and eco-friendly bags. Vipac has manufacturing facilities in Shenzhen, China and sales offices in Shanghai and other areas of the world.
