Tony Lopez Heads Maxwell Fabrics’ Newly Created Contract Division; Bill Finn Dedicated to Residential
June 18, 2019
Tony Lopez
VANCOUVER, CA—Maxwell Fabrics Inc., the Canadian wholesaler has created its first contract sales division.
Tony Lopez, with over 20 year’s experience in the contract industry, has been named to head the new contract sales team as vice president, U.S. contract sales.
He was previously vice president, sales for Duralee Fabrics. In his new position, he will report to Oren Garaway, president, who expects Tony to “build a sales force of independent contractors with deep-rooted relationships and experience in the Contract industry.”
Maxwell Fabrics is a third generation family business with its roots and corporate headquarters in Vancouver, Canada, and its distribution center in Concord, North Carolina. Garaway says that Maxwell has historically focused on the residential side of the industry, but in recent years, it has stepped into the contract business by developing unique “cross over product”, under the design direction of Zoe Anderson, design director.
“Recently, Zoe has been focused on developing exclusive Performance Upholstery fabrics with a residential style that also pass the ACT standards,” Garaway says. “This allowed our sales team to begin cultivating contract business while still focusing on the residential interior designers.”
After four years of organic contract growth, Garaway decided it was time to formally establish a contract division.
Garaway says the creation of Maxwell’s U.S. Contract Division allows Bill Finn, Maxwell’s resident vice president of U.S. Sales to refocus his efforts exclusively on the residential side of the business. Bill has over 30 years of experience on this side of the business, 11 of which have been spent developing Maxwell’s presence, primarily in the U.S. residential market.
According to Garaway, “Our journey has just begun. Despite the changes and challenges in the industry, there is a lot of opportunity for Maxwell to grow. I am excited to enter into this next phase in the U.S. with two seasoned leaders in both the contract and residential Divisions.”
According to F&FI list of Top 50 Wholesalers, Maxwell has sales in the $20 million range.
Tony Lopez, with over 20 year’s experience in the contract industry, has been named to head the new contract sales team as vice president, U.S. contract sales.
He was previously vice president, sales for Duralee Fabrics. In his new position, he will report to Oren Garaway, president, who expects Tony to “build a sales force of independent contractors with deep-rooted relationships and experience in the Contract industry.”
Maxwell Fabrics is a third generation family business with its roots and corporate headquarters in Vancouver, Canada, and its distribution center in Concord, North Carolina. Garaway says that Maxwell has historically focused on the residential side of the industry, but in recent years, it has stepped into the contract business by developing unique “cross over product”, under the design direction of Zoe Anderson, design director.
“Recently, Zoe has been focused on developing exclusive Performance Upholstery fabrics with a residential style that also pass the ACT standards,” Garaway says. “This allowed our sales team to begin cultivating contract business while still focusing on the residential interior designers.”
After four years of organic contract growth, Garaway decided it was time to formally establish a contract division.
Garaway says the creation of Maxwell’s U.S. Contract Division allows Bill Finn, Maxwell’s resident vice president of U.S. Sales to refocus his efforts exclusively on the residential side of the business. Bill has over 30 years of experience on this side of the business, 11 of which have been spent developing Maxwell’s presence, primarily in the U.S. residential market.
According to Garaway, “Our journey has just begun. Despite the changes and challenges in the industry, there is a lot of opportunity for Maxwell to grow. I am excited to enter into this next phase in the U.S. with two seasoned leaders in both the contract and residential Divisions.”
According to F&FI list of Top 50 Wholesalers, Maxwell has sales in the $20 million range.
