Sutlej Textiles & Industries Limited Buys American Silk Mills; Sights on U.S. Market
April 8, 2019
HIGH POINT, N.C. -- In what could be a first, a major Indian textile company, Sutlej Textiles & Industries Limited, recently bought an American mill, American Silk Mills (ASM).
“We see this as a step to get into the U.S. market,” C. S. Nopany, executive chairman of Sutlej, says.
By the end of 2020, officials hope to integrate both companies, so that ASM provides design and marketing, while Sutlej provides infrastructure and manufacturing.
C. S. Nopany, executive chairman of Sutlej.
Sutlej acquired ASM’s design, sales, and distribution business along with its brand in November 2017. David Corbin was recently named CEO of ASM and Todd Nifong as director of residential sales and new business.
This combines the nearly 125 years of American Silk Mills’ design expertise with Sutlej’s state-of-the-art yarn, fabric and finishing technologies to produce innovative, luxury performance fabrics for the residential, contract, and hospitality markets.
Corbin says the company has over 30,000 design patterns in its library and a design team of seven employees.
David Corbin, CEO of American Silk Mills
This means ASM designers can draw inspiration from one of the world’s most extensive pattern and fabric archives, which can now be re-interpreted using Sutlej’s fiber technology. It reportedly includes one of the largest portfolios of spun-dyed, cotton blended, and cotton mélange and dyed yarns.
S. K. Khandelia, president of Sutlej, says Sutlej has three ‘Development Centers,’ which helps Sutlej continuously develop new blends and shades that will help ASM create new luxury performance fabrics.
S. K. Khandelia, president of Sutlej
Officials say this will benefit the ASM customer with faster response time, the versatility of product range and a wider range of price-points.
Sutlej is reportedly the leading manufacturer of value-added and specialty yarns in India, which will support ASM’s manufacturing facilities based in the U.S., Italy and India.
Sutlej’s three state-of-the-art spinning mills have a total of more than 418,000 yarn spindles. Sutlej reportedly is the No. 1 producer of mélange yarn in India and has 25 percent of India’s total capacity of dyed yarn spindles.
ASM fabrics will also be produced in Sutlej’s Damanganga Fabrics Plant, which includes 126 shuttle-less looms with a capacity of 9.6 million meters per year.
Sutlej is part of the KK Birla Group and was founded by Dr. Krishna Kumar Birla as Sutlej Cotton Mills Limited in 1934. It became Sutlej Industries Limited in 1995, and Sutlej Textiles & Industries Limited in 2005. It entered the home textiles segment in 2006, producing jacquard and dobby weave furnishing fabrics as well as made-ups. Specialty finishes include fire retardant, bio, aroma, soil release, water and oil repellant, and moth resistant.
Sutlej has a presence in major developed and emerging economies in more than 65 countries. It has more than 15,000 employees. Its spinning mills are in Bhawanimandi, Baddi, and Kathau. The company's home textile fabric division is in Daheli.
Sutlej reportedly is the leading manufacturer of value-added and specialty yarns in India and manufactures more than 418,000 yarn spindles across the company’s three spinning mills. Its home textiles units consist of 126 shuttleless looms capable of producing 9.6 million meters per year.
Located in High Point, N.C. and founded in 1896, ASM specializes in designing, weaving, and distributing textiles to the residential, contract, transportation, and specialty markets. ASM products include indoor/outdoor performance fabrics, fine-jacquard textiles, high-quality silks, velvets, and Sensuede, an eco-friendly synthetic suede.
“We see this as a step to get into the U.S. market,” C. S. Nopany, executive chairman of Sutlej, says.
By the end of 2020, officials hope to integrate both companies, so that ASM provides design and marketing, while Sutlej provides infrastructure and manufacturing.
C. S. Nopany, executive chairman of Sutlej.
Sutlej acquired ASM’s design, sales, and distribution business along with its brand in November 2017. David Corbin was recently named CEO of ASM and Todd Nifong as director of residential sales and new business.
This combines the nearly 125 years of American Silk Mills’ design expertise with Sutlej’s state-of-the-art yarn, fabric and finishing technologies to produce innovative, luxury performance fabrics for the residential, contract, and hospitality markets.
Corbin says the company has over 30,000 design patterns in its library and a design team of seven employees.
David Corbin, CEO of American Silk Mills
This means ASM designers can draw inspiration from one of the world’s most extensive pattern and fabric archives, which can now be re-interpreted using Sutlej’s fiber technology. It reportedly includes one of the largest portfolios of spun-dyed, cotton blended, and cotton mélange and dyed yarns.
S. K. Khandelia, president of Sutlej, says Sutlej has three ‘Development Centers,’ which helps Sutlej continuously develop new blends and shades that will help ASM create new luxury performance fabrics.
S. K. Khandelia, president of Sutlej
Officials say this will benefit the ASM customer with faster response time, the versatility of product range and a wider range of price-points.
Sutlej is reportedly the leading manufacturer of value-added and specialty yarns in India, which will support ASM’s manufacturing facilities based in the U.S., Italy and India.
Sutlej’s three state-of-the-art spinning mills have a total of more than 418,000 yarn spindles. Sutlej reportedly is the No. 1 producer of mélange yarn in India and has 25 percent of India’s total capacity of dyed yarn spindles.
ASM fabrics will also be produced in Sutlej’s Damanganga Fabrics Plant, which includes 126 shuttle-less looms with a capacity of 9.6 million meters per year.
Sutlej is part of the KK Birla Group and was founded by Dr. Krishna Kumar Birla as Sutlej Cotton Mills Limited in 1934. It became Sutlej Industries Limited in 1995, and Sutlej Textiles & Industries Limited in 2005. It entered the home textiles segment in 2006, producing jacquard and dobby weave furnishing fabrics as well as made-ups. Specialty finishes include fire retardant, bio, aroma, soil release, water and oil repellant, and moth resistant.
Sutlej has a presence in major developed and emerging economies in more than 65 countries. It has more than 15,000 employees. Its spinning mills are in Bhawanimandi, Baddi, and Kathau. The company's home textile fabric division is in Daheli.
Sutlej reportedly is the leading manufacturer of value-added and specialty yarns in India and manufactures more than 418,000 yarn spindles across the company’s three spinning mills. Its home textiles units consist of 126 shuttleless looms capable of producing 9.6 million meters per year.
Located in High Point, N.C. and founded in 1896, ASM specializes in designing, weaving, and distributing textiles to the residential, contract, transportation, and specialty markets. ASM products include indoor/outdoor performance fabrics, fine-jacquard textiles, high-quality silks, velvets, and Sensuede, an eco-friendly synthetic suede.
