Proposte 2020 Meets April 27-29; Follows Salone Del Mobile Again

August 2, 2019

Entrance to Proposte 2019
Entrance to Proposte 2019

CERNOBBIO, Italy -- Proposte organizers will continue following Salone del Mobile in 2020.

Proposte will be held April 27-29 after Salon Del Mobile (The Milan Furniture Fair) ends on April 26.

In 2019, Proposte started a month earlier on April 15 and attracted more visitors than previous years, organizers said.

When asked if the new dates were a success, Proposte President Mauro Cavelli said on April 16: “Yes, absolutely, there was a 20 percent increase in visitors [on the first day] … we haven’t witnessed for years.”

When the new dates were announced in 2019, some observers were skeptical that visitors would attend both events, traveling about an hour from Milan to Cernobbio at Lake Como.

Italian designer Massimiliano Forasassi, frustrated by the change of dates at Proposte as well as his difficulty in being allowed entry, wrote about the tony trade show in a LinkedIn article.

“This edition of [Proposte] 2019 is much discussed due to the too early dates and restrictions imposed by institutions and the organization, restrictions that place limits on external exhibitors with fines that can go from 8,000 to 20,000 euros in case of early opening,” Forasassi wrote.

In the latest release, Proposte organizers did not address the controversy of fining external exhibitors at Villa Erba.

Still, Massimo Mosiello, Proposte general manager, Roberto Luongo, general director of the Italian Trade Agency, and Proposte President Cavelli, said in April the fair strives to improve in several ways in the coming years: attracting more buyers from around the world, such as the U.S. and China; promoting eco-friendly products; and communicating better with Cernobbio officials outside of Villa Erba.

Three major Italian mills dropped out of Proposte in 2019: Mario Sirtori, Enzo Angiuoni, and Limonta.

With the loss of those three mills, the Proposte organizers sold the space to Stead McAlpin (U.K.), Acarca (Turkey), and GM Syntex, the first Indian mill to gain admission to what was always a European exhibition.

Overall, there were 85 exhibitors including 33 Italian and 52 foreign.

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