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MoOD/ Indigo Canceled This September, According to Easyfairs Source

June 28, 2019

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Sebastien Lewyllie, Easyfairs director of cluster, has reportedly left Easyfairs.
Sebastien Lewyllie, Easyfairs director of cluster, has reportedly left Easyfairs.

BRUSSELS – The MoOD+Indigo trade show has been canceled this year, according to a source close to the company.

Last year, Easyfairs, a Brussels trade show organizer, bought the MoOD organization, an annual decorative fabric, window covering, upholstery and wall covering exhibition, from Textirama.

F&FI employee Sevim Gunes was told Friday by Easyfairs Communication Officer Sylvie Buydaert that this year’s show has been canceled. The show was scheduled for Sept. 11-13. It's unclear if the trade show is closed beyond this year. 

Easyfairs officials could not be reached Friday for comment. Sebastien Lewyllie, Easyfairs director of cluster, has reportedly left Easyfairs.

MoOD has been around for 40 years, the past 10 as MoOD, and previously as Decosit for 30 years.
 
MoOD is where producers showed their new collections and Indigo was where design studios met with clients. The last show had about 200 exhibitors from 16 different countries. Eighty percent of visitors were from Europe, while the rest came from around the world.

In April during Proposte, Easyfairs officials held a press conference to unveil their new format to revitalize MoOD + Indigo: new product categories (bed, bath, and table linens as well as carpets, rugs and outdoor) and new collaborations (IIDE show).

Lewyllie said at the time the new approach was designed to boost attendance. This year,  IIDE [International Interior Design Exhibition] was to be held at the same time at the Hotel de la Poste, next to the MoOd+Indigo venue at Tour & Taxis.

Other changes included the following.
  • Project Cloud will invite all the architects and hospitality buyers of fairs like Realty to the show.
  • Hosted-Buyer Program will allow exhibitors to list their top-five buyers, or people they’d like to see, and Easyfairs will invite the top 200 with free hotel rooms and other incentives.
  • A new floor plan for greater flow among visitors, the most important is the entrance to Shed 3.
  • New exhibitor spaces as well as fully decorated, contract rooms set up by Belgian designers.

 


Angelo Carillo
Zhejiang HuaChen New Material Co., Ltd.
Coulisse

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