MIAMI, FL — Magitex Décor, a six and one half year old wholesaler is building momentum as a supplier of $15-$45 upholstery cuts and drapery fabrics, importing lines from mills in China, India and Turkey. The line includes sheers, upholstery, vinyl and blackout fabrics which pass the California Flammability Code 701 and IMO for upholstery. The pair now have their eyes set on the hospitality business in Florida. Most of their fabrics offer 100,000 double rubs for this reason. “We have access to Trevira® yarn and plan to add a line of performance fabrics in the near term,” Bob Greenfield says. Ari Greenfield, the son (36) and his dad Bob (65) have carved out a mass market niche with designers and retail shops in Florida which is rapidly expanding to the entire East Coast and South America. A 15,000 square foot warehouse attached to their offices carries barcoded stock to the rafters. Within one year of his arrival in the USA in 2010 from Caracas, Venezuela, Bob bought the business. The original company focused on the Spanish speaking market in local Hialeah/Doral with low end fabrics. Bob expanded the business and it rapidly became a converter and a jobber of better products. He was previously involved in the furniture and mattress business for 36 years. He made everything in his father in law’s factory except the mattress ticking. “I left everything over in Caracas when I came to America,” Bob says. “I still miss Caracas. It was a beautiful place to be.” He knew what was coming politically so he got out while he still could. He knew something about getting out of a tough place in time from his parents. He originally was raised in Haifa, Israel by his parents, two holocaust survivors from Czechoslovakia. They took Bob to America when he was five after realizing how tough it was living in Israel in the 50’s. He was educated in New York as a CPA and met his wife of 41 years there. The pair went back to her native Caracas so he could work for her father in the mattress business. “We made 1,500 mattresses a day and the factory is still running.” Bob had a knack for designing foam furniture in those days which he covered in $3 fabric in beige, brown and ecru. Like his father, Ari was educated in America with a degree in Real Estate from N.Y.U. Ari and Bob make a beautiful father/son team and to watch them work together is to watch two equals plugging away in a growing family business with much potential.