Founder Stan Cathell's  Magnolia Home Fashions Continues Under New Leadership at Covington Fabric & Design

October 12, 2020

Greg Tarver
Greg Tarver

NEW YORK -- Covington Fabric & Design, a major converter in the fabric industry for products in the residential and hospitality markets,  has entered into an agreement with Magnolia Home Fashions to manage its business, including product development, customer service, sales, and marketing.

Greg Tarver, president & CEO of Covington, says in a release: “Covington is thrilled with this new partnership. We admired the business models that Stan Cathell built over many years, especially Magnolia with its distinctive design-style and targeted marketing.

“The home décor fabric industry is close-knit, so naturally I was shocked and saddened to learn of Stan’s passing in June. It’s been a privilege to meet and work with his family in recent weeks to develop an operating model to ensure Magnolia’s future while honoring Stan’s legacy.”

The new Covington endeavor means it bought "substantially all the assets of Magnolia Home Fashions and entered into a long-term operating agreement," Stefanie Wotton, vice president, marketing and contract services, says in an email. "The Covington team is managing all aspects of the business, including product development."

Tarver says in a statement, ”We feel it is important to maintain the Magnolia Look  with value-priced, domestically-printed cotton prints as the foundation. The response from our mutual customers has been very exciting. We are currently focused on integrating Magnolia’s information into Covington’s operating system in order to make this transition as smooth as possible for customers.”

Britt Cathell Poer, Stan’s daughter, mirrored Tarver’s sentiments in a statement, “Our family is very happy with this new agreement. Covington is well-established, has a great reputation in the market, and we are confident they will do a great job maintaining and expanding my father’s vision for Magnolia Home Fashions. It has been a difficult few months for our family, but we are very happy and looking forward to our partnership with Covington.”


Magnolia is a Georgia-based converter, founded by the late Stan Cathell in 1997. Magnolia is well-known with furniture and soft-home manufacturers as well as retailers for its printed-cotton programs.


It is a major converter in the fabric industry for residential and hospitality markets.

Begun in 1940, and acquired by the Kahan and Rifkin families in 2008, Covington provides product- and design-solutions to manufacturers, jobbers, retailers, and the hospitality design trade. With its design studio located at its headquarters in New York City, Covington also has operations in South Carolina.


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