Lenzing’s TENCEL™ Fibers, LENZING™ ECOVERO™ Viscose Fibers Covets Upholstery; Strong Consumer Branding, Hangtags Should Help

VIENNA, AUSTRIA— The Lenzing Group is turning its attention to the upholstery fibers market after achieving success in the apparel, bedding and towel business. LENZING™ ECOVERO™ Viscose, TENCEL™ Modal and TENCEL™ Lyocell are Lenzing Group’s portfolio of cellulosic fibers made from sustainably sourced wood and are certified biodegradable and compostable* according to Bridgham Walter, Senior Business Development Manager in the...