Deltracon Wants Better Visibility of Brand At Consumer Level

Ingelmunster, Belgium - Linen weaver Deltracon has criticized Europe's flax industry for not getting the Masters of Linen brand recognized further downstream. The company's owner, Rudy Delchambre, Belgium's Manager of the Year, said the creation of the West European linen quality label was a good idea but has not been fully exploited. ''We try to stimulate our customers to use...