Trevira Looking For a Foothold in the U.S. Hospitality Market

German Fiber Producer Hopes to Capitalize on Brand Recognition and Marketing Services LAS VEGAS - Trevira, the purveyor of inherently flame-retardant fibers, is trying to gain a share of the U.S. market. The German producer wants to make hay in the hospitality industry, specifically. The firm will begin stateside promotions at HD where it has rented a booth. ''This is...