Kravet Introduces New Brands; Reclassifies its Product

Bethpage, N.Y. (USA) - Kravet has redefined its complete product line into seven distinct brands, according to Beth Kimless Greene, corporate marketing director of the $250 million jobber/converter. The branding effort seeks to reclassify every one of the 60,000 fabrics available at Kravet. Kravet has created a new graphic look for each category. ''Since we live with so much color,...