Waverly Invests $4 Million In Branding, Plus Website

New York—Waverly is banking on its brand to further penetrate the home decorating market with a $4 million consumer advertising campaign, considered a major effort in the home furnishings industry together with a major Website, Waverly.com. "The theme of the campaign deals with creating a beautiful home," said Christiane Michaels, president of Waverly for the past three years. "We have...