Angiuoni Launches ‘Less Is More’ Sales Strategy

New York — Enzo Angiuoni is planning to have its greatest expansion ever in the U.S.A. over the next three years by concentrating on key decorative jobbers, furniture manufacturers and bedding producers, according to Philippe Coupe, marketing manager. The catch is that although Angiuoni is expanding, the company may end up working on fewer accounts. ''By focusing on key accounts,...