3M Launches Major Consumer Effort to Promote Scotchgard Products

New York - An advertising campaign with an eight figure media budget is being launched in the USA by 3M to promote its entire line of Scotchgard'  products using the theme: 'Got a life? Gotta Ask for Scotchgard.'The tagline reads 'There's protection. Then there's Scotchgard protection.'' This will be incorporated into new logotype, hangtags and labels identifying the numerous formulations...