GREENSBORO, North Carolina — Mike Czarnecki, a veteran of the upholstery fabric trade has landed a new mount as U.S. sales manager for the resurrected Microfibres® brand now owned and produced by Flokser of Turkey. Microfibres will introduce a new velvet line priced from $4.95 for plains and $12 for higher end wet printed velvet at Winter Showtime in December. It is also understood that Flokser will export Microfibres greige goods to China for domestic consumption as basecloth for prints where there is a large appetite for flock upholstery. HP Fabrics, the name of Flokser’s U.S. holding company, is also pleased to announce that it will start its local recruitment efforts in North Carolina. Thus far it has named Steve Trastelis, a 40-year veteran of the textile industry, as the Chief Operating Officer. His office will be located in Winston-Salem. HP has also appointed Mike Czarnecki as head of sales and marketing and he will be focusing his attention to establish and improve their national and international sales network. His office will also be in Winston-Salem. Czarnecki was previously Vice President for Sales & Marketing of the original Microfibres Inc. before it went bankrupt. He also spent some time working for Flocktex, a high-end flock producer in Keir Malachi, Israel prior to his latest appointment. He is expected to hire two to three people to help with the Microfibres sales effort in the USA. He reports to Ilkner Tukek, Rafet’s daughter. Flokser purchased Microfibres intellectual and physical property from the U.S. Bankruptcy Court in March of 2016 for $5.92 million. Since making the acquisition, Flokser has moved its recently acquired flock equipment from Pawtucket, Rhode Island to its Winston-Salem, NC facility which has a wet printing line. Some of the flock manufacturing equipment has been moved to Turkey it was learned from trade reports.