On-Em Enters New Markets Under Dogan
March 15, 2018
BURSA, TURKEY—Levent Dogan joined On-Em January 1 as the head of the contract, transportation and high end (Editeur) division. These represent all new markets for On-Em, a 20-year-old mill here with new management under Onur Karapinar, the second generation family owner. Dogan says he will handle these customers worldwide with his international sales team. “We prepared a large collection in Trevira®CS for Heimtextil this year and will enlarge this collection for the Proposte time period, he explains. On-Em’s efforts are geared to showing customers better values than ever before at any price point, Dogan explains. The price of the Trevira collection averages €11 per meter and represents a new, higher level for this mill. “We are also preparing a high end collection for Editeurs during the Como exhibition at price points of €9-10 on average.” In regards to the new transportation fabrics effort at On-Em, Dogan says they will launch the first non-velvet collection in April at a specialized show in Turkey.