Trevira®CS Launches New Program in the U.S.

January 13, 2003

New York - Trevira has launched an aggressive program of Trevira®CS yarn sampling in the U.S.A. through two companies, Titan Textiles (Patterson, N.J.) and Luftex (Tacoa, Ga.).

Titan and Luftex are texturizers, with Titan specializing in friction texturing of yarn and Luftex specializing in air texturizing only. TreviraCS, a texturized FR filament, will thus be made in America for the first time. Previously, Trevira only offered its yarn in Europe or through Spinnkock, a Germany-based Trevira distributor with New York offices. The Spinnkock program will continue in the U.S.A., a Trevira spokesman said. (See page 33 for more about Spinnkock.)

The hope is that the sampling by the texturizers will grow into large-scale manufacturing by U.S. mills. ''These texturizers will make up samples to be shown to our target contract mills in the U.S.A. - right now about a dozen customers,'' said Wolf Velbinger, who joined Trevira as a U.S. marketing consultant last January. ''Next, the mills will produce fabrics and sample them to the contract jobber and converter. It can take a year or longer before you see any significant poundage being consumed, but Trevira is in this business for the long haul because the domestic U.S. contract fabrics market is very sizeable.''

American jobbers had been bringing in TreviraCS fabrics from European sources for the last decade, but they expressed interest in purchasing Trevira yarn from a local source. Lower duties have made the pricing more advantageous and now the service is also faster, said Velbinger, who has been involved in marketing fibers for 29 years.

Valley Forge has been one of the leading jobbers offering TreviraCS fabrics, especially for upholstery in the hospitality and cruise ship business. But other jobbers are expected to follow once the domestic availability of TreviraCS fabrics broadens. F&FI


Find Out Why 15 Offshore Fabric Companies Chose Infinity

Subscribe to Receive Industry News Alerts

How would you like to receive news?

Join