FRANKFURT, Germany — Trevira is starting to unlock the potential sales of Trevira®CS in China, according to Anke Vollenbroeker, Director of Marketing & Business Development. for Trevira®CS, the inherently FR fiber produced by Indorama Ventures in Bangkok, Thailand, the current owner of the 250 million Euro polyester fiber company. In its corporate image, Trevira is now including ‘An Indorama Ventures Company’ in its logo for the first time after five years of ownership. “The largest market for Trevira is low pill apparel fabric,” Vollenbroeker said. Vollenbroeker said that Trevira is now further opening up the Asian market to other yarn suppliers and mills that can pass the rigid standards associated with Trevira. “Our gold and silver TreviraCS Club Member customers—yarn suppliers, mills and editeurs--can now source Chinese made TreviraCS. The mills in China need approval to use TreviraCS of course. While we have 60 gold and silver customers, only a small group of them is sourcing TreviraCS in China,” she said, during an awards ceremony for the best designed TreviraCS fabrics held during Heimtextil. The 15 winners for 2016 are: Creation Bauman AG, Saum & Viebahn, Wintex, Artisan Lab, Nya Nordiska, Rubelli, SoFarNear, Digital Lab, Dina/Vanelli, Lelievre, Ludvig AB Svensson, Fidivi Tessitura Vergnano, Giorgio Piovano, Gaetano Rossini and Stotz. Vollenbroeker also said the price level of TreviraCS is the same in Europe as it is in China. “We have to increase our share of the fibers market in Europe and Asia has potential.” “We’re selling the global market but we are maintaining high standards of production no matter where TreviraCS is coming from. Principal customers are still located in Europe,” she said, especially in Italy, Germany and Turkey. “In China and the USA, Trevira is intensifying projects to network downstream stages in the supply chain. In particular, these aim to grow sales of TreviraCS materials and enhance awareness of the TreviraCS brand.” A decade ago, TreviraCS came only from European mills; five years ago, Turkish mills got involved with TreviraCS but today, Asia is gaining ground, she added. “Europe is associated with small quantities of Trevira CS in high end constructions while the Chinese are interested in large runs,” she explained. “We are increasing our efficiencies to the point where we can satisfy the customers in Europe or China.”